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STRATEGI ONLINE UNTUK PRODUK BUKU BACK LIST PADA TOKO BUKU ONLINE BOOKOOPEDIA.COM

This study aims to identify the avaibility of back list in marketplace and its strategy to improve its access. The key factor for books to be found and well sold is the aspect of their avaibility in market. Ideally, the books must be placed in a strategic shelf. Therefore, costumers not only get eno...

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Bibliographic Details
Main Authors: , Retno Suffatni, SP, , Dr. Budi Santosa, M.Bus.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/125647/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65817
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Institution: Universitas Gadjah Mada