PEMETAAN PORTOFOLIO SEGMEN BISNIS KREDIT RITEL BANK BRI KANTOR WILAYAH MEDAN UNTUK MENETAPKAN STRATEGI EKSPANSI KREDIT YANG SEHAT DAN TERARAH

• المؤلفون الرئيسيون: , Mochamad Hilman, , Prof. Dr. Goedono, MBA., CMA.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2013
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/125617/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65786

This study aims to identify high Non Performing Loan (NPL) and declining market share in PT. Bank Rakyat Indonesia (Persero), Tbk Office of Medan when compared with the average of banks in the province of North Sumatra and determine the strategy that should be done by policy makers to reduce NPL and increase the market share of PT. Bank Rakyat Indonesia (Persero), Tbk of Medan Area Office. The result of this study is expected to be a reference branch leaders to define the policies of right and drifted loan expansion strategy. The identification process is represented by six (6) branches in PT. Bank Rakyat Indonesia (Persero), Tbk of Medan Area Office, where the 3 (three) branches represent the highest NPL value and 3 (three) branches represent the largest market share of loans. Analysis is divided into two (2) parts: (i) analysis of the potential area of the sample branch located by using the GDP data of North Sumatra Province and GDP data of the city/district sample sample during the 2010-2011 period and (ii) analysis of portfolio, loan expansion trend and NPL value of the sample branches by using the data of commercial retail loans outstanding and NPL during the 2009-2011 period. The tools of analysis (i) are: the LQ analysis to identify the economic sector that be base of the branch sample, Shift-Share Analysis to determine the contribution of each economic sector for the economic growth of North Sumatra Province