ANALISIS PERSEPSI KONSUMEN TERHADAP KONSEP DUAL BANKING SYSTEM DAN PENERAPAN KONSEP SYARIAH DI BANK SYARIAH MANDIRI YOGYAKARTA

• المؤلفون الرئيسيون: , Defika Hanum Permatasari, , Dr. Ike Janita Dewi, MBA.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2013
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/125553/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65722
• المؤسسة: Universitas Gadjah Mada

Characteristics of the dual banking system ( conventional and Islamic ) can affect different consumers as potential clients in determining their preference to conventional banking or Islamic banking . The purpose of this study are to determine consumer perceptions of dual banking options ( conventio...