KELOMPOK NON MEMBER GOLD'S GYM EXPRESS UNIVERSITAS INDONESIA: ANALISA MOTIVASI, KESADARAN, PENGETAHUAN PRODUK, DAN SIKAP KONSUMEN

The slightly reaserch focuses on non-user groups in marketing or sport marketing studies, is contrasted with the fact that these group sometimes are the major part of business potential market. Although it is difficult to identify, examiation pshycological aspect of consumers, as a maker in purchase...

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Bibliographic Details
Main Authors: , Fahmi Tarumanegara, , Yulia Arisnani, MBA., Ph.D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/125440/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65609
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Institution: Universitas Gadjah Mada
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