KELOMPOK NON MEMBER GOLD'S GYM EXPRESS UNIVERSITAS INDONESIA: ANALISA MOTIVASI, KESADARAN, PENGETAHUAN PRODUK, DAN SIKAP KONSUMEN
The slightly reaserch focuses on non-user groups in marketing or sport marketing studies, is contrasted with the fact that these group sometimes are the major part of business potential market. Although it is difficult to identify, examiation pshycological aspect of consumers, as a maker in purchase...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/125440/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65609 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | The slightly reaserch focuses on non-user groups in marketing or sport marketing
studies, is contrasted with the fact that these group sometimes are the major part
of business potential market. Although it is difficult to identify, examiation
pshycological aspect of consumers, as a maker in purchase decission process,
conceptually has relevance to used. This study examined the causality relationship
between motivation, awareness, percieved quality, and product knowledge, to
drive consumers� intention in joining sport club or sport participation. A total 136
persons responded, and multinominal logistic regression was examined. The
result shows those relationship exsist in, and each variable, except product
knowledge, has its own influence to different type of consumers� intention.
Discussion of theoretical and practical issues is presented and directions for
future research are suggested. |
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