KELOMPOK NON MEMBER GOLD'S GYM EXPRESS UNIVERSITAS INDONESIA: ANALISA MOTIVASI, KESADARAN, PENGETAHUAN PRODUK, DAN SIKAP KONSUMEN

• المؤلفون الرئيسيون: , Fahmi Tarumanegara, , Yulia Arisnani, MBA., Ph.D.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2013
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/125440/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65609

The slightly reaserch focuses on non-user groups in marketing or sport marketing studies, is contrasted with the fact that these group sometimes are the major part of business potential market. Although it is difficult to identify, examiation pshycological aspect of consumers, as a maker in purchase...