ANALISIS DAN EVALUASI MODEL BISNIS PADA PT. NUSA BHAKTI CEMERLANG DENGAN PENDEKATAN BUSINESS MODEL CANVAS
The aims of this study is to analyze and evaluate the business model of PT. Nusa Bhakti Cemerlang. The Nine Building Block of Business Model from business model canvas is choosen as a method to draw a map of business model of PT. Nusa Bhakti Cemerlang so that we could know how the organization run t...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/122352/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=62454 |
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| Summary: | The aims of this study is to analyze and evaluate the business model of PT. Nusa
Bhakti Cemerlang. The Nine Building Block of Business Model from business model
canvas is choosen as a method to draw a map of business model of PT. Nusa Bhakti
Cemerlang so that we could know how the organization run their business. In the
evaluation steps SWOT analysis building blocks is used to observe the strength and
weakness, also the opportunities and threat that dwell in each of building block of the
organization. The result from the evaluation shows us that PT. Nusa Bhakti Cemerlang has
a good strength in key partners and key resources building block, and also the company has
a unique value proposition but still the company has a weakness that need to get more
attention on key activities and customer relationship building block, also the company
indeed has a threat in channels building block. A potential opportunity is found at customer
segment building block and customer relationship building block that hopefully will bring a
positiveresult to revenue streams building block. |
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