Pengaruh Kredibilitas Endorser dan Kesesuaian Endorser dengan Produk pada Citra Merek (studi pada iklan produk BB cream Pond�s dengan endorser Sandra Dewi)
The purpose of the study is analyze the influence of endorser�s credibility (attractiveness, trustworthiness, and expertise) and endorser match-up product on brand image of a cosmetic product, which is BB cream Pond�s ads that was endorsed by Sandra Dewi. The primary data were collected directly...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121013/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61051 |
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| Institution: | Universitas Gadjah Mada |