PENGARUH PERSEPSI KEADILAN PADA KEPUASAN PEMULIHAN DAN NIAT KONSUMEN BERPERILAKU DALAM KONTEKS KEGAGALAN LAYANAN: Studi Eksperimen Terhadap Konsumen Pengadu dan Bukan-Pengadu

This study examines the model of consumer perceptions of service recovery in the context of service failure. Adopting the concept of justice theory, this study is to investigate the influence of perceived justice and its impact on recovery satisfaction. Furthermore, the study evaluates the influence...

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Main Authors: , Jeanne Ellyawati, , Prof. Dr. Basu Swastha Dharmmesta, MBA.
格式: Theses and Dissertations NonPeerReviewed
出版: [Yogyakarta] : Universitas Gadjah Mada 2013
主題:
ETD
在線閱讀:https://repository.ugm.ac.id/119764/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59768
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