PENGARUH ORIENTASI NILAI, PENGETAHUAN EKOLOGIS, AFEK EKOLOGIS, LOKUS KENDALI PADA NIAT BELI HIJAU

• Main Authors: , Yunita Ramadhani Ratnaningsih DS., SE., , Prof. Dr. Basu Swastha Dharmmesta, M.B.A.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/119632/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59635

Environmental issue such as global warming become highlight issue in the world. Some environmental issue pointed out as the effect of consumer behavioural which ignored the effect of purchasing to the environmental conservation. For this time environmental issue becoming the important factor for con...