PENGARUH ORIENTASI NILAI, PENGETAHUAN EKOLOGIS, AFEK EKOLOGIS, LOKUS KENDALI PADA NIAT BELI HIJAU
Environmental issue such as global warming become highlight issue in the world. Some environmental issue pointed out as the effect of consumer behavioural which ignored the effect of purchasing to the environmental conservation. For this time environmental issue becoming the important factor for con...
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| Main Authors: | , |
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| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/119632/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59635 |
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| 機構: | Universitas Gadjah Mada |
| 總結: | Environmental issue such as global warming become highlight issue in the
world. Some environmental issue pointed out as the effect of consumer
behavioural which ignored the effect of purchasing to the environmental
conservation. For this time environmental issue becoming the important factor for
consumer in considering product choosing, even in choosing diapers.
This study aims to examine the influence of value orientations on
ecological knowledge and ecological affect. This research also aims to investigate
the influence of ecological knowledge on ecological affect, also to investigate the
influence of ecological knowledge, ecological affect, internal locus of control on
green purchase intention.
Sampling method is nonprobability sampling with purposive sampling.
Data were collected using a questionnaire survey. The sample in this study
consisted of 229 women aged over 17 years old and who have children aged 0 to
24 months in Yogyakarta. The study was based on confirmatory model. Structural
equation modeling (SEM) by using AMOS statistical program used to test validity
and reliability of the instrument, the goodness of fit model and the relationship
hypothesized in the theoretical model proposed.
Findings from structural models have proved nearly all the hypothesized
relationships. This study reveals that value orientations has a positive effect on
ecological knowledge but the effect of value orientations on ecological affect is
not supported. Ecological knowledge has a positive effect on ecological affect.
Ecological knowledge and internal locus of control has a positive effect on green
purchase intention, but the effect of ecological affect on green purchase intentions
is not supported. |
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