PENGELOLAAN HAK KEKAYAAN INTELEKTUAL SEBAGAI STRATEGI KEUNGGULAN PERUSAHAAN STUDI KASUS : PT CIPTA SARANA KENAYU LESTARI

• Main Authors: , Septilina Melati Sirait, , Dr. Gede Bayu Suparta, M.Si.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/119360/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59357

PT Cipta Sarana Kenayu Lestari is one of growing cosmetic companies and has already obtained the certificate Good Cosmetic Manufacturing Practice (GCMP) in 2009. This company classified as Small and Medium Enterprises (SMEs) is always improving its performance for facing the dynamic environment. PT...