Strategi Produk Mekanisasi PT. Traktor Nusantara Untuk Perkebunan Kelapa Sawit
This study aims to assess the effectiveness of product marketing PT. Traktor Nusantara through innovative product development in the form of mechanization in order to meet the needs of the means of production in oil palm plantations. This is in line with the goal of Traktor Nusantara is to increase...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/119095/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59086 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This study aims to assess the effectiveness of product marketing
PT. Traktor Nusantara through innovative product development in the
form of mechanization in order to meet the needs of the means of
production in oil palm plantations. This is in line with the goal of Traktor
Nusantara is to increase sales of its products based on the quality and
quantity of which have a higher selling price than the existing competitors.
Product innovation, besides mechanization can increase efficiency and
productivity, it can also overcome the problems in the plantation land
expansion from year to year tends to be more difficult. With this market
opportunity, PT. Traktor Nusantara choose mechanization product strategy
is an effective solution in the management of oil palm plantations.
For products that are customized, trial was held on the PT. Astra
Agro Lestari Tbk, which is in a group with PT Traktor Nusantara under
the auspices of the Astra Group. PT. Astra Agro Lestari Tbk has oil palm
plantations spread across Indonesia that is expected with the successful
implementation of this mechanization products, it can be referenced in the
application of similar products in other plantations throughout Indonesia.
Empirical research is experimental where as a principal author of the
experimental development of the research object. From the beginning and
throughout the process of data collection, the researchers attempted to
collect data, verify and analyze it to find a theme to obtain exact results for
the product development of mechanization as an appropriate strategy for
PT Traktor Nusantara.
Mechanization product test results conducted at PT. Astra Agro
Lestari Tbk giving the fact that both the operational and cost, mechanized
products can give better results or to increase productivity in the
maintenance of gardens and crops. It can be concluded that the strategy of
mechanization products Traktor Nusantara effective in providing the best
value for the company, good for competition and create a competitive
advantage of the company. |
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