PERSEPSI PELAKU PASAR PARIWISATA TERHADAP UNSUR-UNSUR PEMBENTUK CITRA DESTINASI (CITY BRANDING KOTA SEMARANG)

• Main Authors: , asmarani februandari, , Prof. Ir. Wiendu Nuryanti, M.Arch., Ph.D
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2012
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/100001/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56335

Semarang is one of Central Java tourism gate, besides other gates namely Yogyakarta and Surakarta. However, many tourists are more interested in visiting Yogyakarta and Surakarta rather than Semarang. This is because Yogyakarta and Surakarta have clear destination image (iconic). Meanwhile, although...