Analysis of Profitability, Marketing Activities and E-Commerce Implemantation on Firm Value Evidernce From Indonesian Consumer Goods Listed Companies in 2014-2016

• Main Authors: Rachman Helmy Aulia, Noorlailie Soewarno, NIDN. 0025126402, Isnalita, NIDN. 0022086605
• 格式: Article PeerReviewed
• 語言: English; Indonesian; English
• 出版: iVolga Press 2018
• 主題: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5410-5417.5 Marketing. Distribution of products
• 在線閱讀: http://repository.unair.ac.id/106176/1/NoorlailieS_Karil11-Analysis%20of%20Profitability%20Marketing.pdf; http://repository.unair.ac.id/106176/3/NoorlailieS_PeeReview11.pdf; http://repository.unair.ac.id/106176/2/NoorlailieS_Similarity11_Analysis%20of%20Profitability%2C.pdf; http://repository.unair.ac.id/106176/; https://rjoas.com/issue-2018-06/; https://doi.org/10.18551/rjoas.2018-06.07
• 機構: Universitas Airlangga

The purpose of this study is to examine the effect of profitability, marketing activities, and E-commerce implementation on firm value of consumer goods industry sector which’s listed in Indonesia stock exchanges in 2014-2016 periods. The firm's value in this study is measured by using Tobin�...