Effect of price and non-price initiatives promotion towards healthy food selection

• المؤلفون الرئيسيون: Masmira Kurniawati, -, Tanti Handriana, -, Indrianawati Usman, -
• التنسيق: مقال PeerReviewed
• اللغة: English; Indonesian; English; Indonesian; English
• منشور في: Primrose Hall Publishing Group 2020
• الموضوعات: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5410-5417.5 Marketing. Distribution of products
• الوصول للمادة أونلاين: https://repository.unair.ac.id/105295/1/Indrianawati%20U_Karil08_Effect%20of%20Price.pdf; https://repository.unair.ac.id/105295/2/Indrianawati%20U_PeerReview08.pdf; https://repository.unair.ac.id/105295/3/Indrianawati%20U_Similarity08_Effect%20of%20Price.pdf; https://repository.unair.ac.id/105295/7/Masmira_Peer%20Review103.pdf; https://repository.unair.ac.id/105295/8/Masmira_Similarity103_Effect%20of%20Price.pdf; https://repository.unair.ac.id/105295/; https://www.ijicc.net/index.php/ijicc-editions/2020/164-vol-11-iss-11

It is the task of marketers to pay attention to the welfare of their consumers. Unfortunately, today's consumer prefers fast food that does not have a balanced nutritional content. As a result, many Indonesians today are overweight. Marketers can influence this purchasing pattern through promot...