APPLYING AN ANALYTICAL HIERARCHY PROCESS FOR STRATEGIC DECISION-MAKING OF BUSINESS SOLUTION TO ADDRESS SALES DECLINE IN SMES (STUDY CASE: TB. BUYUNG MAS PUTRI)

• المؤلف الرئيسي: Komang Wira Yuda Perdana, I
• التنسيق: Theses
• اللغة: Indonesia
• الموضوعات: Manajemen umum
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/87086

This research addresses the sales decline experienced by TB. Buyung Mas Putri, a retail building materials store in Indramayu, caused by inefficiencies in manual processes, the absence of digital marketing and e-commerce platforms, and disorganized financial reporting. Coupled with increasing market...