WHEN BRANDS BECOME ACTIVISTS: THE PERCEPTION AND INFLUENCE OF BRAND ACTIVISM TOWARDS INDONESIAâS GEN Z
The goal of this research was to learn about customers' perceptions and reactions to the phenomenon of brand activism. And thus, attempts to address the following question: How do Indonesia’s Gen Z consumers perceive brands' engaging in brand activism? Given that research on brand activism...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | Final Project |
| اللغة: | Indonesia |
| الوصول للمادة أونلاين: | https://digilib.itb.ac.id/gdl/view/68158 |
| الوسوم: |
إضافة وسم
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| المؤسسة: | Institut Teknologi Bandung |
| اللغة: | Indonesia |