THE COMPARISON OF THE UNITED KINGDOM AND FRANCE ON AIRBNB’S MARKETING COMMUNICATION STRATEGY

• المؤلف الرئيسي: Vanris Arya Saputra, Mochammad
• التنسيق: Final Project
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/61053
• المؤسسة: Institut Teknologi Bandung

The main goal of this particular research conducted by the researcher is to see whether there are any variance of differences between Generation Z that based their livinghood in the United Kingdom and France with the spotted factors of the eager to pick accommodation for holidays, their awareness...