THE IMPACT OF BRAND IDENTITY ON BRAND LOYALTY OF VIDEO GAME COMPANIES: A CASE STUDY OF BLIZZARD ENTERTAINMENT

• المؤلف الرئيسي: Fauzan Wiguna, Abdalla
• التنسيق: Final Project
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/61052
• المؤسسة: Institut Teknologi Bandung

The video game industry is a big industry, seeing as the estimation of video game players or “gamers” in 2020 reaching 2,7 billion. While the global market of video games is valued to an estimate of $155 billion. One example of a video game company would be Blizzard Entertainment, a video game devel...