THE INFLUENCE OF FINANCIAL LITERACY ON GENERATION Z CONSUMERS IMPULSIVE BUYING BEHAVIOR WITH SELF-CONTROL AS MEDIATING VARIABLE

The development of information technology in the industrial era 4.0 has affected various aspects of life, including the financial sector by shifting transaction methods to digital payments which can encourage the formation of a cashless society. In addition, the financial products offered are cur...

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主要作者: Febriana Ayuningtyas, Maximilla
格式: Final Project
語言:Indonesia
在線閱讀:https://digilib.itb.ac.id/gdl/view/56911
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機構: Institut Teknologi Bandung
語言: Indonesia