ปัจจัยเชิงโครงสร้างของสถานีวิทยุท้องถิ่นในภาคตะวันออกเฉียงเหนือ ที่กำหนดรูปแบบและเนื้อหารายการวิทยุ

• Main Author: วีรพงษ์ พลนิกรกิจ
• Other Authors: กิตติ กันภัย
• Format: Theses and Dissertations
• Language: Thai
• Published: จุฬาลงกรณ์มหาวิทยาลัย 1999
• Subjects: Radio broadcasting; Radio stations; Radio programs; Radio > Production and directionsวิทยุกระจายเสียง; สถานีวิทยุ; รายการวิทยุ; วิทยุ > การจัดรายการ
• Online Access: https://digiverse.chula.ac.th/Info/item/dc:57844
• Institution: Chulalongkorn University

This thesis is aimed at studying programme formats and contents of local radio stations in northeastern Thailand as determined by their structural factors. It a so collected and analyzed opinions of radio practitioners on future changes in local radio structure as stipulatec in Clause 40 of the 1993 Constitution, and the consequent changes in programme formats and contents. The finding is that the structure of local radio stations in northeastern Thailand is a mixed system between the state and the dual system. Such combined structure has directly determined programme formats and contents. Current formats are mainly news, advertisements and music, whose contents consist of information/reality content - 37.65%; entertainment/fantasy content -21.70%; and commercials and public announcement-30.65%. Most of the contents derive from news and information disseminated from Bangkok (accounted for 78.22%). Ownership, management, control and marketing systems are major structural factors which inference formats and contents of the programmers. Local radio stations which are owned, managed and financed by the state will operate under the public service principle. Most of their programme formats are talks and news. These stations produce contents mainly consisting of information/reality content. The second category is local radio stations owned by the state (or state enterprises) but managed by private firms under contract These stations rely on advertising revenue and are profit - making. Most of their programme formats are advertising-based programmes whose contents mainly comprise products and advertisements Regardless of the said structures, formats and contents of the programmes of local radio stations in northeastern Thailand are concentrated, unbalanced, and lacking of local identities. The study found that local radio stations in northeastern Thailand have the tendency to undergo structural changes in accordance with Clause 40 of the new constitution. This is evidenced in that most stations are now granting only one-year contract to private firms in preparation for the enforcement of Clause 40. The majority of radio practitioners also foresee the changes