การปรับตัวของนักข่าวกรณีการขยายธุรกิจข้ามสื่อในกลุ่มเดอะเนชั่น

• المؤلف الرئيسي: พิมพ์มาส รัตนาวัฒน์วรรณา
• مؤلفون آخرون: รจิตลักขณ์ แสงอุไร
• التنسيق: Theses and Dissertations
• اللغة: Thai
• منشور في: จุฬาลงกรณ์มหาวิทยาลัย 2002
• الموضوعات: เดอะเนชั่น; นักข่าว; สื่อมวลชน; การประหยัดจากขนาด
• الوصول للمادة أونلاين: https://digiverse.chula.ac.th/Info/item/dc:25515
• المؤسسة: Chulalongkorn University

This study is a qualitative research, using descriptive analysis. The objectives are to examine the adjustment of cross-media and multi-media journalists, the impact of cross-media organization upon the journalists, including the desired qualifications of cross-media and multi-media journalists. At the completion of the study, it is found that the policy of a cross-media organization usually begins with the changing of its name to build a new image. This is followed by an adjustment of the data system to facilitate a better co-ordination in news reporting of all media. New values, perspectives and working disciplines are then implanted on the journalists. A special emphasis is placed on the recruitment of journalists who can instantly report news and are flexible enough to work for all media. In view of the journalists{174} adjustment in working for cross-media organization, it is found that there are different adjustment patterns. The impact of working cross-media/multi-media can be grouped into 3 areas. First, the impact upon the skill development in news reporting. It is found that cross-media and multi-media journalists encounter similar situation, i.e. they improve their working skills at first but, after a certain period, their skill in news writing for newspapers tend to decrease. As for the impact upon the potential development in news reporting, it is found that cross-media journalists markedly improve their performance a result of their solid background in working for the old media. By contrast, multi-media journalists face limitation in terms of their potential development, due to the limited time frame. However, such restriction can be overcome by creating a flexibility in their work. As regards the impact upon the work quality, it is found that journalists are satisfied with their work but, sometimes, multi-media journalists may lack stringency in their work as a result of the demand for various tasks in a limited time frame. In view of the desired qualifications of cross-media and multi-media journalists, there are 5 basic rules to observe, namely, 1) the ability to adjust themselves, 2) the ability to choose information suitable for the nature of the media, 3) the skill in news reporting, 4) the ability to learn and train themselves at all times, and 5) the confidence and courage to be creative as well as productive. There is yet a special qualification required of multi-media journalists only. That is, the ability to effectively administer their time and arrange the sequence of their work in order of importance.