ประสิทธิผลการประชาสัมพันธ์ทางการตลาดรถยนต์นั่งส่วนบุคคลขนาดเล็ก
The objectives of this research are (1) to study the strategies of marketing public relations and the strategies of brand image for small passenger car (2) to study consumer’s perceptions toward small passenger car image and (3) to study consumer’s buying decision of small passenger car This researc...
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| Format: | Theses and Dissertations |
| Language: | Thai |
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จุฬาลงกรณ์มหาวิทยาลัย
2010
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| Online Access: | https://digiverse.chula.ac.th/Info/item/dc:24293 |
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| Institution: | Chulalongkorn University |
| Language: | Thai |