อิทธิพลของปัจจัยจูงใจต่อพฤติกรรมการซื้อเสื้อผ้าแฟชั่นผ่านเว็บไซต์อิเล็กทรอนิกส์คอมเมิร์ซ
This quantitative survey was intended to investigate the influences of factors of buying fashion apparel on electronic commerce websites (which consisted of website quality, apparel product attributes and consumer characteristics) on (1) consumer attitude and (2) purchase intention. Self-administere...
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | Thai |
| Published: |
จุฬาลงกรณ์มหาวิทยาลัย
2017
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| Online Access: | https://digiverse.chula.ac.th/Info/item/dc:23881 |
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| Institution: | Chulalongkorn University |
| Language: | Thai |