Strategic advantage analysis of a leading low cost carrier in Thailand : a case of Thai AirAsia and NokAir

In this study, the author focus on an objective that is why Thai AirAsia can generate different levels of net profits from NokAir even two airlines are under similar environmental conditions and began business operations in a close year. Hence, the Author examined their different operating strategie...

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書目詳細資料
主要作者: Punjarod Toppoopha
其他作者: Nualnoi Treerat
格式: Independent Study
語言:English
出版: Chulalongkorn University 2019
在線閱讀:https://digiverse.chula.ac.th/Info/item/dc:12260
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