การใช้การคิดเชิงออกแบบเพื่อพัฒนาโมบายแอปพลิเคชันของธุรกิจห้างค้าปลีกทองคำ

• Main Author: อิสริยา ธัญญะสุขวณิชย์
• Other Authors: อัครินทร์ ไพบูลย์พานิช
• Format: Independent Study
• Language: Thai
• Published: จุฬาลงกรณ์มหาวิทยาลัย 2022
• Subjects: ทอง > การขาย; โปรแกรมประยุกต์บนอุปกรณ์เคลื่อนที่; ความคิดสร้างสรรค์; Gold > Selling; Mobile apps; Creative thinking
• Online Access: https://digiverse.chula.ac.th/Info/item/dc:11802
• Institution: Chulalongkorn University

Gold retailing is one of the businesses that are affected by global economic volatility. Small gold retailers are heavily affected by the loss of market share which is partly due to large operators turning directly to customers in the retail market. The objective of this independent study is to study gold retail business in Thailand and to develop mobile application prototypes which are designed to support small gold retailers in this digital era.This special project adopts design thinking in analysis and design process to empathize and gain a deep understanding of the needs of the target users to develop a system that can truly solve their problems. In addition, the concept of gamification is used to enhance the design to add interest and motivation for target users. User interfaces are also developed with prototyping tools. As a result, suggestions and recommendations received from target users for the development of the system are useful and relevant to the project.The prototype obtained from this project will be a guideline for the development of mobile applications for gold retail businesses, in order to utilize technology to build business competitive advantages, modernize business processes and provide more accessible services to more customers.