Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype

由 LAU, Ivy Yee-Man, Lai, W. S., Nip, H. Y.
出版 1999

Knowledge Activation and Persuasiveness of Information Content of Advertisements

由 Nip, H. Y., CHAN, G., LAU, Ivy Yee-Man
出版 1999