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Nip, H. Y.
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Nip, H. Y.
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Nip, H. Y.
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Effectiveness of Using Gender Stereotype in Humorous Advertising: Influence of Knowledge Activation and Endorsement of Gender Stereotype
by
LAU, Ivy Yee-Man
,
Lai, W. S.
,
Nip
,
H
.
Y
.
Published 1999
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Knowledge Activation and Persuasiveness of Information Content of Advertisements
by
Nip
,
H
.
Y
.
,
CHAN, G.
,
LAU, Ivy Yee-Man
Published 1999
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