Assessing National Competitive Superiority : An Importance-Performance Matrix Approach

由 Leong, Siew Meng, TAN, Chin Tiong
出版 1991

Managing across Borders: An Empirical Assessment of the Bartett and Ghoshal (1989) Organizational Typology

由 Leong, Siew Meng, TAN, Chin Tiong
出版 1993

When the Cat's Away: A Content Analysis of MNC Overseas Recruitment Print Ads

由 LEONG, Siew Meng, TAN, Hwee Hoon, LOH, Marissa Shen-Yi
出版 2004

Marketing Management: An Asian Perspective

由 Kotler, Philip, KELLER, Kevin Lane, ANG, Swee Hoon, TAN, Chin Tiong, Leong, Siew Meng
出版 2022

Principles of marketing: An global perspective

由 KOTLER, Philip., ARMSTRONG, Gary, ANG, Swee Hoon, LEONG, Siew Meng, TAN, Chin Tiong, YAU, Oliver
出版 2008

Principles of marketing: An Asian perspective

由 KOTLER, Philip, ARMSTRONG, Gary, ANG, Swee Hoon, LEONG, Siew Meng, TAN, Chin Tiong, TSE, David K.
出版 2011