Investigating consumers' variety seeking behavior in the light of online reviews: An individual level panel analysis

بواسطة Wang, Q., Goh, K.Y.
منشور في 2013

Evaluating longitudinal success of open source software projects: A social network perspective

بواسطة Wu, J., Goh, K.Y.
منشور في 2013

Consumer segmentation and the information rule of online reviews in horizontally differentiated product markets

بواسطة Wang, Q., Goh, K.Y.
منشور في 2014

Measuring the business value of online social media content for marketers

بواسطة Lin, Z., Goh, K.Y.
منشور في 2014

R&D investment and firm performance in IT companies: An empirical investigation across IT industry sectors

بواسطة Lin, Z., Ge, C., Goh, K.Y.
منشور في 2013

Study of delamination growth in the die-attach layer of plastic IC packages under hygrothermal loading during solder reflow

بواسطة Tay, A.A.O., Goh, K.Y.
منشور في 2014

Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content

بواسطة Goh, K.-Y., Heng, C.-S., Lin, Z.
منشور في 2014

R&D investment and firm performance in IT companies: An empirical investigation across IT industry sectors

بواسطة Lin, Z., Ge, C., Goh, K.Y.
منشور في 2014

Mobile App portfolio management and developers' performance: An empirical study of the Apple IOS platform

بواسطة Li, M., Goh, K.Y., Cavusoglu, H.
منشور في 2016

Mobile advertising: An empirical study of advertising response and search behavior

بواسطة Goh, K.Y., Chu, J., Soh, W.
منشور في 2013

Investigating success of open source software projects: Asocial network perspective

بواسطة Wu, J., Goh, K.Y., Tang, Q.
منشور في 2013

A study of delamination growth in the die-attach layer of plastic IC packages under hygrothermal loading during solder reflow

بواسطة Tay, A.A.O., Goh, K.Y.
منشور في 2014

Evaluating the impacts of auction bidding restrictions on consumer surplus and behaviors - An empirical study of penny auctions

بواسطة Zheng, H., Goh, K.Y., Huang, K.-W.
منشور في 2014

Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouth

بواسطة Chen, Q., Phan, T.Q., Goh, K.Y.
منشور في 2014

Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancy

بواسطة Ping, J.W., Goh, K.Y., Teo, H.H.
منشور في 2013

An investigation of online group-buying institution and buyer behavior

بواسطة Tan, C.-H., Goh, K.-Y., Teo, H.-H.
منشور في 2013

Investigating value co-creation in innovation of IT-enabled services: An empirical study of mobile data services

بواسطة Ye, H., Kankanhalli, A., Goh, K.Y., SUN JUN
منشور في 2014

Investigating participation in online policy discussion forums over time: Does network structure matter?

بواسطة Phang, C.W., Chua, Z., Kankanhalli, A., Goh, K.Y.
منشور في 2013

Newspaper reports and consumer choice: Evidence from the do not call registry

بواسطة Goh, K.-Y., Hui, K.-L., Png, I.P.L.
منشور في 2013

Buyout option & reserve price in online auctions: Should i bid or buy out?

بواسطة Tan, C.-H., Goh, K.-Y., Teo, H.-H., Sim, K.-S.
منشور في 2014