The life course paradigm and consumer behavior: Research frontiers and future directions

• المؤلف الرئيسي: George P. Moschis
• مؤلفون آخرون: College of Management Mahidol University
• التنسيق: Review
• منشور في: 2022
• الموضوعات: Business, Management and Accounting; Psychology
• الوصول للمادة أونلاين: https://repository.li.mahidol.ac.th/handle/123456789/76437

Although researchers have been increasingly using life course perspectives for studying various types of consumption-related behaviors, they are yet to fully benefit from a recently developed multidisciplinary research approach, known as “the life course paradigm.” This paradigm is viewed as a theor...