Mindfulness-based transformational learning for managing impulse buying

• Main Authors: Renus Sermboonsang, Patriya Silpakit Tansuhaj, Chatchawan Silpakit, Chirawan Chaisuwan
• 格式: 雜誌
• 出版: 2019
• 主題: Business, Management and Accounting; Social Sciences
• 在線閱讀: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85069049963&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/65445
• 機構: Chiang Mai University

© 2019, © 2019 Taylor & Francis Group, LLC. The authors focus on applying mindfulness-related concepts to business education by relying on transformational learning techniques for reducing impulse buying in a six-week Smart Consumer university class. A transformational learning program was des...