Building a successful F&B franchise

• المؤلف الرئيسي: Singapore Management University
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2018
• الموضوعات: Entrepreneurial and Small Business Operations; Food and Beverage Management
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/pers/436; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1461&context=pers

The right consumer value proposition and franchisor-franchisee relationship are key