The persuasive design of AI-synthesized voices

• Main Authors: CHANG, Hannah H., MUKHERJEE, Anirban
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2023
• 主題: voice; voice assistants; video; persuasion; Artificial Intelligence and Robotics; Marketing; Technology and Innovation
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/7410; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8409/viewcontent/A2023_113984.pdf
• 機構: Singapore Management University

We investigate the impact of AI-based, machine-synthesized narrating voices on consumer cognitions and behavior in media-rich environment. Across four studies (plus pretests), we show that the design of AI voices systematically and predictably affects consumer cognition and behavior. Specifically, t...