Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?

• Main Authors: Bonfrer, Andre, Chintagunta, Pradeep K.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2004
• 主題: Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/2375; https://doi.org/10.1023/B:REIO.0000033352.19694.4a

In this paper we study store brand demand behavior by examining a panel ofhousehold level and store-level data in five stores located in a competing marketarea. We seek to address three fundamental questions from this data. First, isthere a link between store loyalty and brand loyalty? Second, does...