Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?

• المؤلفون الرئيسيون: Bonfrer, Andre, Chintagunta, Pradeep K.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2003
• الموضوعات: Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/1912; https://ink.library.smu.edu.sg/context/lkcsb_research/article/2911/viewcontent/1503paper.pdf

In this paper we study store brand demand behavior by examining a panel of household level and store-level data in five stores located in a competing market area. We seek to address three fundamental questions from this data. First, is there a link between store loyalty and brand loyalty? Second, do...