KIM, D. J., FERRIN, D. L., & RAO, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Institutional Knowledge at Singapore Management University.
Chicago Style CitationKIM, Dan J., Donald L. FERRIN, and H. Raghav RAO. A Trust-based Consumer Decision-making Model in Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents. Institutional Knowledge at Singapore Management University, 2008.
MLA CitationKIM, Dan J., Donald L. FERRIN, and H. Raghav RAO. A Trust-based Consumer Decision-making Model in Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents. Institutional Knowledge at Singapore Management University, 2008.