John Davis on Sports Sponsorship and Branding
Marketing professor John Davis is director of the Centre for Marketing Excellence at the Lee Kong Chian School of Business, Singapore Management University. In his new book, The Olympic Games Effect, to be published by John Wiley in the run up to the Beijing Olympics, Davis examines why companies an...
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2008
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/ksmu/307 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1306&context=ksmu |
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| 機構: | Singapore Management University |
| 語言: | English |