Rainmaker Labs: Commercialising a great idea

• المؤلفون الرئيسيون: NARASIMHALU, Arcot Desai, MATHUR, Sarita
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2014
• الموضوعات: Entrepreneurship; Innovation; Commercialisation; Information Technology; e-Commerce; Singapore; Business Administration, Management, and Operations; Entrepreneurial and Small Business Operations; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/92; https://cmp.smu.edu.sg/case/2741

In September 2013, Alex Leong, co-founder of Rainmaker Labs, considers where to invest the limited resources available to his technology start-up company in order to grow the business. Earlier that year, Rainmaker Labs launched ShopGuru, a mobile shopping application that enables users to earn and r...