Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1996-005

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書目詳細資料
主要作者: Wirtz, Jochen
其他作者: MARKETING
格式: Working Paper/Technical Report
出版: 2018
在線閱讀:http://scholarbank.nus.edu.sg/handle/10635/140068
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機構: National University of Singapore