Determinants of a successful suburban shopping center

• Main Authors: Ng, Alex Zhi Qiang, Oh, Chaoqun, Weng, Ruiling
• 其他作者: Gan, Pauline Lay Hong
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/9858

This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most importan...