Determinants of a successful suburban shopping center

• المؤلفون الرئيسيون: Ng, Alex Zhi Qiang, Oh, Chaoqun, Weng, Ruiling
• مؤلفون آخرون: Gan, Pauline Lay Hong
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9858

This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most importan...