Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.

Increasing the revenue of Singapore Changi Airport through the identification of profitable segments and their buying behaviour.

In order to increase the revenue of Singapore Changi Airport, the report identifies various profitable segments and their buying behaviour. After an analysis of their usual and actual buying pattern, recommendations are tailored to improve the retail mix and aid in increasing CAAS's revenue by...

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書目詳細資料
Main Authors:	Foo, Wei Ling., Seet, Jing Jing., Yip, Lai Ying.
其他作者:	McGovern, Ian
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Finance::Profits
在線閱讀:	http://hdl.handle.net/10356/9857
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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