What consumers want: a study into consumer preferences and perceptions of destination management websites.

• المؤلفون الرئيسيون: Chia, Germaine Su Fern., Ng, Bernard Chung Yong., Tan, Charlotte Limin.
• مؤلفون آخرون: Han-Wong, Soke Yin
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9746

Destination Management Organizations (DMOs) are generally semi-public but autonomous tourism organizations involving a partnership with both private sector and regional and or local authorities, aimed at marketing and promoting destinations for (mainly) tourism purposes. In recent years, to achieve...