Marketing plan of a christian-themed cafe.

• المؤلفون الرئيسيون: Lim, Cindy Sin Yee., Ling, Brina Sze Yin., Mok, Melvin Chuan Jia.
• مؤلفون آخرون: Ang, Tricia
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9511
• المؤسسة: Nanyang Technological University

This is an entrepreneurial exploratory project to devise a marketing plan for a Christian-themed caf?. It is a multi-disciplinary project, covering the fields of marketing, finance, theology and psychology. The project contributes in bridging the information gap between the fields of retailing and r...