Online relationship marketing : the case of Singapore hotels.

• Main Authors: Sim, Cheow Joo., Tan, Hong Ling., Tan, Janice Kwee Ling.
• 其他作者: Gan, Lydia Loo Geok
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Internet
• 在線閱讀: http://hdl.handle.net/10356/9403

This paper aims to investigate the level of Internet adoption by Singapore hotels for the purpose of relationship marketing (RM). A RM model was created as a means of developing a measurement instrument to allow content analysis of the current development of Singapore hotel websites.