Stage two development of new venture creation : using a food and shopping guide as a promotional tool for Holland Village.

This report details the development of the entrepreneurial process of coming up with a Food and Shopping Guide for Holland Village. A team of four members was formed in July 2003 to work on increasing the awareness of Holland Village. The four options of promoting Holland Village were analyzed and a...

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書目詳細資料
Main Authors: Chew, Han Ping., Ong, Hui Ming., Poh, Daphne Shixin.
其他作者: Han-Wong, Soke Yin
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/9377
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機構: Nanyang Technological University