Primacy of source and content : a cross cultural study in persuasive communications.
The main purpose of this study is to re-examine the order in which source and content elements of a persuasive communication are considered. The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture.
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| منشور في: |
2008
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/9355 |
| الوسوم: |
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sg-ntu-dr.10356-9355 |
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sg-ntu-dr.10356-93552023-05-19T06:24:06Z Primacy of source and content : a cross cultural study in persuasive communications. Chia, Julie Yen Ping. Tan, Eunice. Tan, Charlene Li Shien. Marshall, Roger Nanyang Business School DRNTU::Business::Management::Communication The main purpose of this study is to re-examine the order in which source and content elements of a persuasive communication are considered. The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture. 2008-09-24T07:31:28Z 2008-09-24T07:31:28Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9355 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Management::Communication |
| spellingShingle |
DRNTU::Business::Management::Communication Chia, Julie Yen Ping. Tan, Eunice. Tan, Charlene Li Shien. Primacy of source and content : a cross cultural study in persuasive communications. |
| description |
The main purpose of this study is to re-examine the order in which source and content elements of a persuasive communication are considered. The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture. |
| author2 |
Marshall, Roger |
| author_facet |
Marshall, Roger Chia, Julie Yen Ping. Tan, Eunice. Tan, Charlene Li Shien. |
| format |
Final Year Project |
| author |
Chia, Julie Yen Ping. Tan, Eunice. Tan, Charlene Li Shien. |
| author_sort |
Chia, Julie Yen Ping. |
| title |
Primacy of source and content : a cross cultural study in persuasive communications. |
| title_short |
Primacy of source and content : a cross cultural study in persuasive communications. |
| title_full |
Primacy of source and content : a cross cultural study in persuasive communications. |
| title_fullStr |
Primacy of source and content : a cross cultural study in persuasive communications. |
| title_full_unstemmed |
Primacy of source and content : a cross cultural study in persuasive communications. |
| title_sort |
primacy of source and content : a cross cultural study in persuasive communications. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9355 |
| _version_ |
1770565466310311936 |