Service quality of Starhub's mobile phone services.
This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/9113 |
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| 機構: | Nanyang Technological University |
| 總結: | This project finds out the discrepancy between customers'perception and expectation of StarHub's mobile phone services by using the SERVQUAL model; and the loyalty intention of its existing customers. |
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